When we met California Burrito's American owner Bert Mueller in his Indiranagar office, we
found a strident social-media skeptic.
California Burrito wished for more customers.
They sold fantastic products.
They had no problem retaining customers who tried their food.
Why bank on social media when word of mouth would suffice?
We realised an opportunity to leverage a prized aspect of their culinary experience on social media - FLEXIBILITY.
Social media and its array of post options offered us a chance to humanise California Burrito's healthy & modest brand into a more stimulating, active, modular, and malleable outfit emphasising CHOICE and PLAY in its imagery and messaging.
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We engaged audiences with interactive posts like these.
Action: Swiping on multi-image posts.
Action: Click and comment your combination
We humanised new outlet announcements by photographing real customers.
Dynamic and topical video sales ads would later leverage our branding efforts.
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