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When Microsoft Ventures sought to revitalise mailer communication for their marquee event Think Next, they were tired of saddling their marketing with long, boring, text mailers.
So as the Project Lead on the account, I worked to squeeze copy and juice design. We aimed for a balance between formal and friendly, achieving landmark results for Think Next 2015 and 2016 with chic' mailers, collaterals, and web banners.
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