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When Quick Ride, a popular carpool and taxi/cab app, reached out to craft a series of commercials, we saw their problem differently.
They wished to sell their service.
We re-framed the conversation, instead inviting potential customers to partake in the culture of carpooling, highlighting social, monetary, and community benefits by referencing everyday scenarios.
This one was tricky. Can 'old-school' be a noun? Well, Apple went with 'Think Different' instead of Think Differently (grammatically correct). One of the most sucessful American ad campaigns employed a grammatically incorrect phrase 'Got Milk?'. So then why couldn't Quick Ride bend the English Language for a punchline? So we did.
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